作为传统三大品牌之一的摩托罗拉,自进入中国市场以来,一直有着比较明确的市场定位。独特的广告推广策略和广告风格,长期以来逐渐形成了自己鲜明的品牌形象:一位成熟的成功商务人士。而摩托罗拉的手机广告也一直致力于营造一种理性、成稳、时尚、大气的整体风格,极力突现摩托罗拉手机卓越不凡、高档气派的品牌个性。时至今日,手机消费已日趋大众化,正所谓“旧时王谢堂前燕,飞入寻常百姓 As one of the three major traditional brands of Motorola, since entering the Chinese market, has been a relatively clear market position. Unique advertising strategy and advertising style, has gradually formed its own distinctive brand image: a mature successful business people. And Motorola’s mobile advertising has also been committed to creating a rational, into a stable, stylish, atmospheric overall style, strongly highlighted Motorola’s remarkable mobile phone, upscale style of the brand personality. Today, mobile phone spending has become increasingly popular, is the so-called "old Wang Xie Tang Qian Yan, fly into the common people