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我国书法历史悠久,内涵广博,以其独特的表现形式构成我国对外文化宣传的符号象征。在国家综合国力竞争加剧、艺术产业化的背景下进行书法产业研究,有着政治、经济、外交、文化、艺术等多方面的意义。文化与艺术的共通之处在于其中内涵的精神性、审美性、意识形态等,因此,书法产业研究与艺术、文化软实力之间有着天然的内在联系。书法是集大众与高雅于一身的综合性艺术,发展书法产业有助于提高国民的创造力和文化素养,有助于提升我国文化软实力。
Chinese calligraphy has a long history and extensive connotation, with its unique form of expression constitutes the symbolic symbol of our country’s foreign cultural propaganda. The study of the calligraphy industry in the context of intensified competition in the overall national strength and the industrialization of the arts has many meanings in politics, economy, diplomacy, culture and art. The commonness between culture and art lies in its spirituality, aesthetic character and ideology. Therefore, there is a natural internal connection between the study of calligraphy industry and the soft power of art and culture. Calligraphy is a comprehensive art that combines mass and elegance. Developing the calligraphy industry helps to improve the creativity and cultural attainment of the nation and helps enhance the soft power of our culture.