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一、“怀旧”与用户粘性“怀旧”一词,《辞海》解释为,追念古昔、怀念旧友。“怀旧”是人们对过去的一种含有情感的记忆及感时伤怀的一种情绪。2009年,英国南安普敦大学一个科学家小组在《心理科学最新动向》上刊登的研究报告中指出,怀旧情绪有助于改善健康,提高自信心,增强社会关系,使生命更有意义。科研小组在研究过程中对英国、中国和美国学生进行了有关测试,包括撰写和阅读文章,勾起童年回忆等方式。结果显示,勾起怀旧记忆的人在接受测试之后
One, “nostalgia ” sticky with the user “nostalgia ” the word “Cihai” is interpreted as chasing the past, miss the old friends. “Nostalgia ” is a kind of sentiment that people feel hurt when they remember the memory of the past and feeling. In 2009, a team of scientists at the University of Southampton in the study published in the “Recent Developments in Psychological Science” pointed out that nostalgia helps to improve health, improve self-esteem, increase social relationships and make life more meaningful. During the study, the research team conducted relevant tests on English, Chinese and American students, including composing and reading articles and bringing back memories of childhood. The results showed that people reminisced of nostalgia after taking the test