目前，国外经济界流传着这样一句名言：“想推销商品而又不做广告，犹如在黑暗中向情人递送秋波。”这表明成功的广告宣传是树立企业形象、扩大商品销售的有力工具，它使企业和产品巧妙地进人社会公众的感官世界，有效地影响了消费者的消费心理。美国可口可乐公司，做了近百年 At present, the foreign economic community has circulated such a famous saying: “If you want to sell goods without advertising, it is like sending the young man to the lover in the dark.” This shows that successful advertising is a powerful tool to establish a corporate image and expand sales of goods. Making companies and products subtly into the sensory world of the public has effectively influenced the consumer’s consumer psychology. American Coca-Cola Company, made nearly a hundred years