3G时代的来临让移动互联网超越了传统的互联网,更个性化的移动服务已经深入我们的生活,覆盖了吃穿住行等方方面面。我们每天都会投入大量的时间精力在手机应用上,与手机界面发生频繁的交互,但是复杂的功能和操作流程往往让用户望而生畏,没有正确的用户引导容易导致误操作而令用户产生挫败感。如今的手机应用功能和内容不断膨胀,产品变得越来越复杂难懂,怎么有效地引导用户了解产品功能,学习产品的使用操作是需要设计师思考的问题。 The advent of the 3G era to move the Internet beyond the traditional Internet, more personalized mobile services have been deep into our lives, covering all aspects of food, clothing and housing. We devote a great deal of time and energy every day to frequent interaction with the mobile phone interface in mobile applications. However, complicated functions and operation processes often make users daunting. Users may be frustrated by improper user guidance which may lead to misoperation. Today’s mobile application features and content are constantly expanding, the product becomes more and more complex and difficult to understand, how to effectively guide the user to understand the product features, learning to use the product is the need for designers to think about.