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2013年的开春中国动画电影很忙,光一月份就上映了六部国产动画。与往年只有“狼和羊”独占市场所不同的是,2013年的国产动画电影市场明显扩容,分类各异、制作各异、市场定位各异的多种类型动画电影在一个月内同时上映,在国内算是罕见。在竞相对比的市场里,必然造成优胜劣汰的机制,谁能笑到最后,中间因素众多。但对于观众来说,好作品的相互比拼是福利。那么今年的国产动画寒假档到底是哪一种情况?我们需要先拿出作品本身来看。
Spring 2013 Chinese animated film is very busy, light in January on the release of six domestic animation. Unlike previous years, only the “wolf and sheep” exclusive market is different from the 2013 domestic animation film market significantly expanded, different categories, different production, market positioning of different types of animated films within a month at the same time Released in the country be rare. In the competing market, inevitably lead to the survival of the fittest mechanism, who can have the last laugh, many intermediate factors. But for the audience, good works of mutual competition is a welfare. So this year’s domestic animation holiday file in the end is what kind of situation? We need to come up with the work itself.