地处苏南常熟市沙家浜畔的康博集团,坚持“以民为本”创名牌,走品牌经营这条新路子,该企业生产的“波司登”牌羽绒服连续4年全国销量第一,效益连年翻番,一举成为国内外知名品牌,资产成倍增长,由一个8台缝纫机起家的村办小厂,发展成为现拥有6亿多元资产的国家级企业集团。 Kangbo Group, located in the bank of Shajiabang, Changshu City, Jiangsu Province, adheres to the brand name of “people first” and takes this new road of brand management. The “Bosideng” brand down jacket produced by this company has been the No. 1 sales nationwide for the first time in 4 years Doubling in recent years, becoming a well-known brand at home and abroad, double the growth of assets, started by a sewing machine 8 village small factory, developed into a now has more than 600 million yuan of assets of state-owned enterprise groups.