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创意,或说创新,是出版文化的一个重要的机制,它是出版社的生命力和活力的标志,也是出版个性显示的前提。然而,创意需要确定一个立足点,建构一个思维坐标。对创意的认识,就文化意义而言,即是对出版社的社会功能的审视。笔者认为,出版社的社会功能应该是,促进人类文化的积累、建设与传播,由此规范了出版文化的思维坐标和创新的文化内涵。
Creativity, or innovation, is an important mechanism of publishing culture. It is a sign of the vitality and vitality of publishing houses and a prerequisite for displaying personalities. However, creativity needs to identify a foothold and construct a thinking coordinate. The understanding of creativity, in terms of cultural significance, is the examination of the social functions of publishing houses. The author believes that the social function of publishing houses should be to promote the accumulation of human culture, construction and dissemination, thus regulating the thinking of publishing culture coordinates and innovative cultural connotation.