随着市场经济的全面实施,我国的社会结构发生了极大变化。民间经济迅速发展,形成社会经济的重要部分。大批原来属于政府直接控制的社会和文化事业,日益走向社会化、市场化。如以往只靠政府财政支撑的报刊、出版、电视广播等传播媒体,纷纷走向市场,日益依赖于发行量或广告收入等市场赢利手段,因而逐渐脱离以往惟一的政治宣传工具职能,而更直接地服务于社会。出版书籍、报刊的数量和种类激增,电视频道日多,文化传播渠道日益增宽并多样化。这些都使知 With the full implementation of the market economy, great changes have taken place in our social structure. The rapid development of non-governmental economy, the formation of an important part of the social economy. A large number of social and cultural undertakings that belonged directly to the government’s direct control were increasingly becoming socialized and marketized. For example, newspapers and periodicals, publishing and television broadcasting media that rely only on the financial support of the government have gradually moved to the market and increasingly rely on the market profit making methods such as circulation and advertising revenue. As a result, they have gradually detached themselves from the sole function of political propaganda tools, Serve the community. The number and types of newspapers and periodicals published have proliferated. TV channels have been proliferating and cultural channels have been broadened and diversified. These are all known