阐述了期刊文化策划的理论依据和主体内容,提出了期刊文化策划的应对策略:建立期刊文化策划的理念,构筑具有中国特色的期刊文化体系;实践以人为本原则,构建人性化的期刊管理制度;建立学习型团队,形成高效务实的文化组织,增加期刊社的凝聚力和向心力;树立良好的期刊文化形象,打造品牌期刊和名牌期刊。 It elaborates the theoretical basis and main content of periodical culture planning and puts forward the countermeasures of periodical culture planning: establishing the concept of periodical culture planning, building periodical culture system with Chinese characteristics; practicing the people-oriented principle and constructing humanized periodical management system; Learning team, the formation of efficient and pragmatic cultural organization, increase the cohesion and motivation of periodicals; establish a good periodical culture image, build brand periodicals and brand-name periodicals.