随着我国经济体制改革和卫生体制改革的发展,医疗市场的竞争越来越激烈,人们的医疗保健意识又不断增长,医院原有传统的经营模式已不能适应新形势的需要。因此,必须改革现行医疗经济管理方式。市场营销随着市场经济应运而生,要使医院经营适应市场发展,就必须掌握市场营销规律,重要就是树立医院品牌。 With the development of economic system reform and health system reform in our country, the competition in the medical market is getting fiercer and more and the awareness of healthcare is increasing. The original traditional management mode of the hospital can no longer meet the needs of the new situation. Therefore, we must reform the current medical and economic management methods. Marketing As the market economy came into being, to make the hospital management to market development, we must grasp the laws of marketing, the important thing is to establish a hospital brand.