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本文分析了汽车后市场的定义和武汉城市圈的公路交通现状决定了其汽车消费和后汽车服务市场潜力的巨大。然后对武汉后汽车服务市场进行了简单的调查研究,并根据研究结果和武汉城市圈汽车后市场服务的现状,提出了相应的策略:建立武汉城市圈汽车服务连锁经营模式;拓展武汉后汽车市场服务的范围。
This paper analyzes the definition of the automobile aftermarket and the current situation of highway traffic in Wuhan city circle, which determines the huge potential of its automobile consumption and post-auto service market. Then, a brief investigation is made on the automobile service market in Wuhan. Based on the research results and the status quo of the service after the automobile market in the Wuhan metropolitan area, the corresponding strategies are proposed: establishing the automobile service chain business model in Wuhan metropolitan area; expanding the automobile market in Wuhan The range of services.