对国产汽车品牌一年一度的最大范围调查,提供全行业品牌全貌,锁定自身品牌在行业中所处的位置品牌是质量、服务、价值和消费理念等内涵的符号化,在逐渐成熟的中国汽车市场,品牌正在慢慢演化为制造商的核心竞争力。而确定品牌建设战略、评估品牌竞争力最可倚重的就是源自消费者本身的信息数据。 The annual range of domestic car brands the largest survey to provide a full picture of the entire industry brand, lock their own brand in the industry where the brand is the quality, service, value and the concept of consumption and other connotations of symbols in the maturing Chinese car Market, the brand is slowly evolving into a manufacturer’s core competitiveness. The identification of brand building strategies to assess the most important brand competitiveness is derived from the consumer’s own information data.