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埃森哲公司的一项调查结果却令人诧异:大多数公司只能将不到1／5的创意转化为商业价值,仅有1／8的管理者坚信其所在的公司善于将创新付诸实际,即使是被认为最具开拓精神的公司也只能将不到60％的闪光创意转化为商业价值。调查还显示,人们普遍认为一个好点子的执行难度远比其酝酿过程大得多,根本原因是企业在整个创新阶段的重心倾斜,即人们往往过于关注创意的提出,执行方案却被束之高阁了。要将创新转化成实用商业成果并不容易,许多创新也正是在这个环节失败了。因此,给“创新”引擎加点“执行”的能量,是必要的,也是必须的。
One of Accenture’s findings is surprising: most companies translate less than a fifth of their ideas into business value, and only a quarter of managers are convinced that their company is good at bringing innovation to fruition, Even the most pioneering companies consider turning less than 60% of flash ideas into business value. The survey also shows that it is generally believed that the implementation of a good idea is far more difficult than the brewing process. The fundamental reason is that the center of gravity of the enterprise throughout the innovation stage is that people tend to pay too much attention to the creation of ideas and the implementation plans are put on the shelf. It is not easy to translate innovation into practical business outcomes, and many innovations fail at this stage. Therefore, it is necessary and necessary to add “execution” energy to “innovation” engines.