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外观设计,指产品的整体外观形态通过造型、装潢、材料应用等手段所取得的审美的艺术效果的设计。这种审美的艺术效果对顾客具有巨大的吸引力,因而与扩大商品销售有密切的因果关系,成为销售战略的一种重要手段。所以,在产品及包装品两方面,外观设计都是极其重要的设计环节,不可轻视。同一使用功能(如洗衣机、电视机、月饼盒、糖果包装之类)的产品或包装品,由于外观设计不一样,往往在销售上产生巨大差距。因此,国外许多国家都先后制订《外观设计法》,对设计者的知识产权(版权)和生产厂商的专利权进行保护。同时,
Design refers to the appearance of the overall shape of the product through the modeling, decoration, material applications and other means of aesthetic aesthetic effect of the design. This aesthetic artistic effect is of great appeal to customers and thus has a close causal relationship with the expansion of merchandise sales and becomes an important means of sales strategy. Therefore, both in the product and packaging products, design is an extremely important part of the design, can not be underestimated. Products or packages that use the same function (such as washing machines, TVs, mooncake boxes, candy wrappers) tend to have a huge sales gap due to different designs. Therefore, many foreign countries have formulated the “Design Law”, the designer’s intellectual property (copyright) and manufacturer’s patent protection. Simultaneously,