在纷繁复杂的环境中,人的视觉对信息的接受是有所挑选的,出于生理、心理之需,对新鲜奇特、超乎寻常的事物乐于接受,对不感兴趣的事物,视觉神经就会抑制、排斥,视而不见。导向标识设计的首要任务是要引起观众的注意,由于其关系到标识导向系统的最终效果,且要在相当短的时间内抓住观众的视线,所以这就要求设计人员在设计中对观众的视觉特征进行必要的研究,同时增强标识物对观众视觉的刺激强度。 In the complicated environment, people's vision of the acceptance of information is selected, out of physical and psychological needs, fresh and strange, unusual things to accept, not interested in things, the visual will be Inhibit, exclude, turn a blind eye. The most important task of the guideline design is to attract the attention of the audience. Because it is related to the ultimate effect of the identification guide system, and in a relatively short period of time to seize the viewers, so this requires designers in the design of the audience Visual characteristics of the necessary research, while enhancing the visibility of the audience on the visual stimulus intensity.