论文部分内容阅读
媒介计划部的工作是运用专业经验,专业软件和专业知识将广告预算的浪费降低到最小的程度:媒介执行部的功能就是要确保整个计划精确无误地得以实施,一个好的执行人员会利用有限的预算在媒体方面获得最大化的支持,为客户争取最多的利益。媒介部门的实际工作是枯燥和繁重的,需要和大量的数据打交道,同时还要掌握媒体市场的变化:一方面要敢于假设,不断创新,另一方面又要极度谨慎,在流程控制上几近刻板。
The role of the Media Planning Division is to minimize the waste of advertising budgets with professional experience, professional software and expertise: The Media Execution Department’s function is to ensure that the entire program is implemented accurately and that a good executive can take advantage of limited The budget has been maximized in the media to support customers for the most benefit. The actual work of the media department is boring and heavy, and needs to deal with a large amount of data. At the same time, we must grasp the changes in the media market. On the one hand, we should dare to assume and innovate on the one hand, and on the other hand, we must be extremely cautious about process control Stereotypes.