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一、频道资源扩充和节目资源不足的矛盾使制播分离顺势而生,民间制作公司则是其产物。 1,电视传媒业面临全球化竞争 新世纪之初的中国在加入WTO之后呈现出一片新面貌。中国电视要做大做强,以迎接入世之后全球化竞争的口号也不绝于耳,电视市场的开放将不可避免。要迎接全球化竞争,电视台急需创立自己的品牌。传统意义上“电视台”的概念逐步淡化,“频道经营”和“节目经营”的理念成为共识。
First, the expansion of channel resources and the lack of contradictions in programming resources make sowing homeopathy born, private production company is its product. 1, television media industry is facing competition in the globalization of China at the beginning of the new century after joining the WTO has shown a new look. Chinese TV should be bigger and stronger in order to meet the slogan of globalization competition after China’s accession to the WTO. However, the opening up of the TV market will inevitably be avoided. To meet the global competition, television stations need to create their own brand. In the traditional sense, the concept of “television station” gradually weakened, and the idea of “channel management” and “program management” has become the consensus.