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随着我国零售业全面对外开放的落实,中小零售企业竞争压力日益凸现,本文从营销视角认识中小零售企业的营销优势与劣势以及其在当前营销运作上的误区,并探索中小零售企业的营销策略。
With the implementation of the full opening up of China’s retail industry, the competitive pressure on small and medium-sized retail enterprises has become increasingly prominent. This article understands the marketing advantages and disadvantages of small and medium-sized retail enterprises as well as their misunderstandings in the current marketing operation from the marketing perspective and explores the marketing strategies of small and medium-sized retail enterprises .