一个企业的企业文化,必然要进行传播以协调企业内外的关系。在企业文化传播的过程当中,传播的主体具有传播的主客体二重性。本文通过对企业文化的内外传播的阐述,对企业文化传播的主客体的二重性进行讨论,并说明它们之间的相互转化。 An enterprise’s corporate culture, it is bound to spread to coordinate internal and external relations. In the process of corporate culture communication, the subject of communication has the duality of subject and object of communication. This paper discusses the duality of the subject and the object of corporate culture communication through the expatiation on the inside and outside communication of the corporate culture and explains the mutual transformation between them.