毋庸置疑,大事件成就大影响。事件的社会影响力、媒体关注度及观众的聚集效应,都会推动品牌传播的效果呈几何级的倍数增长。Dell Vostro 3000系列笔记本电脑是戴尔在2011年上半年刚刚发布的新产品,在新产品入市阶段,戴尔需要借助能够迅速聚焦网民吸引力的大事件来进行强势传播推广,借 Undoubtedly, the big event has a big impact. The social influence of events, the media attention and the gathering effect of audiences will all promote the multiplication of brand propagation in a geometric scale. Dell Vostro 3000 series of notebooks is Dell’s new product just released in the first half of 2011, the new product in the market stage, Dell needs to be able to quickly focus on the attractiveness of Internet users to carry out a strong promotion of communication