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位居世界文具商三甲之列的易达公司总裁 Magnus R.Nicolin 先生在本月访华时宣布:易达已收购 Xyron 公司所有流通股票,并将把 Xyron 公司的新产品带人中国。这一年销售额约12亿美元的办公用品巨头称这一举措标志着易达公司已经准备好在中国市场的全面启动。易达公司总裁兼首席执行官 Nicolin 先生称,收购 Xyron 符合易达的多品牌营销策略。拥有90年办公用品制造历史的易达旗下拥有DYMO、PENDAFLEX、LEITZ 及 OXFORD 四大知名品牌。这四大品牌分别是文件夹系列、标
Mr. Magnus R.Nicolin, President of Delta, one of the top three stationery companies in the world, announced on his visit to China this month that VTech has acquired all of Xyron’s outstanding shares and will bring Xyron’s new products to China. The office supplies giant with annual sales of about 1.2 billion U.S. dollars said that this move marks that the company is ready to launch in the Chinese market. Mr. Nicolin, President and CEO of Access, said that the acquisition of Xyron is in line with the company’s multi-brand marketing strategy. The company owns the history of office supplies manufacturing for 90 years and owns DYMO, PENDAFLEX, LEITZ and OXFORD four well-known brands. These four brands are the folder series and the standard