所谓公害广告与公益广告相对,是指那些传播虚假信息欺骗误导消费者,牟取非法利润,宣扬消极落后思想,危害社会文明进步的广告. 虚假广告在广告市场兴风作浪,乃一重大灾区.据某大城市消费者协会提供的统计材料表明,1994年消费者投诉的八大重点之一就是虚假广告.虚假广告有一个通病,即充满溢美之词,而与真实情况相去甚远,甚至纯 The so-called publicity ads and public advertising relative to the public, refers to those who spread false information to deceive consumers, to make illegal profits, promote negative thinking backward, endangering the progress of social civilization advertising .Fair advertising in the advertising market, is a major disaster area. The statistics provided by the City Consumers Association show that one of the eight major consumer complaints in 1994 was false advertising, a common problem in false advertising, which is full of beautiful words, far from the real situation and even pure