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国家旅游局局长李金早在2015年全国旅游工作会议上的工作报告指出,2014年我国旅游业实现平稳增长。预计国内旅游36亿人次,增长10%;入境旅游1.28亿人次,下降1%;出境旅游首次突破1亿人次大关,达到1.09亿人次。全年旅游总收入约为3.25万亿元,增长11%。基于国家旅游局的预测,中国旅游行业总收入2013-2020年复合增长预计约19.7%,由此可见,旅游市场2020年以前将至少保持在20%以上的增长。而作为我国主要培养旅游专业人才摇篮的高职高专院校,其对旅游管理专业人才的培养策略,直接影响到未来我国旅游市场的发展。而高职高专院校应如何才能培养出具有良好的思想道德素养、扎实的理论基础知识和丰富的业务知识、较强的业务技能的旅游管理专业人才呢?本文将对此进行探索和分析。
Li Jinzao, director of the National Tourism Administration, reported at the 2015 National Tourism Work Conference that in 2014 China’s tourism industry achieved steady growth. It is estimated that there will be 3.6 billion domestic trips, an increase of 10%; inbound tourism will reach 128 million, a decrease of 1%; and for the first time, outbound tourism will top 100 million to reach 109 million. The total tourism revenue for the year was about 3.25 trillion yuan, an increase of 11%. Based on the forecasts of the National Tourism Administration, the total revenue growth of China’s tourism industry is expected to be about 19.7% in 2013-2020. This shows that the tourism market will maintain at least 20% growth by 2020. As a major vocational colleges in our country to train professionals in higher vocational colleges and universities, its training of tourism management professionals, a direct impact on the future development of China’s tourism market. However, how should higher vocational colleges cultivate tourism management professionals who have good ideological and moral qualities, solid theoretical basis, rich business knowledge and strong business skills? This article will explore and analyze this .