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近日,中国领先的综合广告与媒体服务商昌荣传播(纳斯达克代码CHRM)对外发布《2013年上半年中国收视营结及下半年趋势分析》报告,结合消费者调研数据、电视媒体收视及网络流量数据,对上半年消费者收视行为及媒体收视变化方面进行了深入剖析与解读。消费者收视行为变化:电视成功卫冕网络勇夺亚军报告数据显示:2013上半年,中国消费者电视接触度稳定在90%左右,电视依然是目前中国规模化最大的
Recently, China's leading integrated advertising and media service provider Changrong Spread (NASDAQ: CHRM) released the report titled “China's TV Ratings Closure in the First Half of 2013 and Trend Analysis of the Second Half of 2013”. Based on consumer research data and television media ratings And network traffic data, conducted in-depth analysis and interpretation of consumer ratings and media ratings changes in the first half of the year. Changes in consumer viewing behavior: success of television defending network runner-up The report shows: in the first half of 2013, China's consumer TV contact steady at about 90%, the television is still China's largest scale