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主持人语:成熟市场犹如秋季的田园挂满成熟的果实,这本是一个丰收的季节,为什么诸多的成熟市场仅仅昙花一现?为什么诸多的成熟市场不是做大做强而是做死?究其原因,三个误区让其难以生存:一是对成熟市场缺少经营意识。经过诸多投入和努力没有收获或没有最大化的收获,导致企业资源的流失和浪费。二是对成熟市场的一味压榨。忽略了成熟市场的可持续发展,导致成熟市场快速衰退。三是对成熟市场是否做透没有清晰的概念。这些看似简单的问题,实际上却决定了成熟市场的存亡。成熟市场如何才能做好经营?如何才能把成熟市场做透彻?
Moderator language: Mature markets like autumn garden covered with ripe fruit, this is a bumper season, why many mature markets only a flash in the pan? Why many mature markets are not bigger but stronger, but do die? The reason , Three errors make it difficult to survive: First, the lack of mature market awareness of business. After many inputs and efforts did not gain or not maximize the harvest, resulting in the loss of business resources and waste. Second, blindly squeeze the mature market. Ignoring the sustainable development of mature markets, leading to the rapid decline of mature markets. Third, there is no clear understanding of whether the mature market is transparent. These seemingly simple questions, in fact, determine the survival of a mature market. How mature markets can do a good job? How mature market can do thorough?