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中国春节的海外传播研究,是节日文化研究的重要组成部分,更是节日文化研究相对薄弱的环节。从历史的角度看,春节在海外的传播历史已经很长,而形成规模并得到学者们的广泛关注却是近些年来的事情。在这些关注中,多停留在春节在海外传播的现象描述与细节分析上,而从宏观上把握与关照、从实践上调研与比照、从学理上分析与探讨的研究依然凤毛麟角。为此,理性而全面地从“春节在海外的传播现状”、“春节在海外传播的原因透析”和“扩大春节在海外传播与影响的策略建议”上着手,是对春节在海外传播研究的深入与提高,也是对节日文化研究的丰富与深入。
The study on the overseas communications of Chinese Spring Festival is an important part of the study of festival culture. It is also a relatively weak link in the study of festival culture. From a historical point of view, the Spring Festival has a long history of spreading overseas. However, it has been the case in recent years that scale formation and widespread concern by scholars have been made. In these concerns, many stay in the description of the phenomenon of the Spring Festival overseas communications and details of the analysis, and macroscopically grasp and care, from the practice of research and comparison, from the academic analysis and discussion of research is still rare. Therefore, it is rational and comprehensive to proceed from the status quo of the spread of the Spring Festival overseas, the analysis of the reasons for the spread of the Spring Festival overseas, and the strategy of expanding the Spring Festival overseas communication and influence, Spring Festival in overseas dissemination of research and improvement, but also on the festival culture rich and in-depth study.