改革开放以来,随着我国的经济建设迅速发展,城市建设快速发展到几千座。城市宣传需要大众媒体的传播,打造自身的独有形象。近几年,动画形式在网络媒体的流行,也开拓了宣传片的新载体。本文主要谈及城市动画宣传片的前期构架与要点设计,包含叙事线设计、代表形象设计、信息设计、动态和声音的节奏设计等四个方面。为城市动画宣传片的制作提供一定的参考价值。 Since the reform and opening up, with the rapid development of China’s economic construction, urban construction has rapidly developed to several thousand. Urban publicity requires the mass media to spread and create its own unique image. In recent years, the popularity of animated forms in the online media has also opened up a new carrier for the videos. This paper mainly talks about the pre-architecture and key points of urban animation films, including four aspects: narrative line design, representative image design, information design, dynamic and sound rhythm design. Provide a certain reference value for the production of city animation video.