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2002年3月下旬,原来的深圳有线电视台和无线电视台合并成了一个台。简单的行政上的合并是容易的,但如何在整合的过程中保持广告经营额的增长却需要一番思索并为之付出努力。媒体的经营归根结底是市场的行为,所以媒体的广告经营必须符合市场机制,适应市场,才会赢得市场。2001年深圳电视台的广告收入超过了3亿,2002年上半年深圳电视台的广告收入比去年同比增长40%多。预计2002年全年深圳电视台的广告收入将会比去年增长30%-40%。
In late March 2002, the original Shenzhen cable television station and wireless television station merged into one Taiwan. Simple administrative merger is easy, but how to maintain the growth of advertising revenue in the process of consolidation need some thinking and work hard. After all, the operation of the media is the behavior of the market. Therefore, the advertising operation of the media must conform to the market mechanism and adapt to the market so as to win the market. In 2001, Shenzhen TV’s advertising revenue exceeded 300 million yuan. In the first half of 2002, the advertising revenue of Shenzhen TV Station increased by more than 40% over the same period of last year. It is estimated that in the whole year of 2002, the advertising revenue of Shenzhen TV Station will increase by 30% -40% over last year.