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在全球化、全民化、移动化、全天化、全平台化的泛媒体时代,在突发事件中改进舆情导控水平,坚持“引导与管控、扬正与抑负”并重,建立一体化、节点化、精准化的舆情导控机制,把舆论灾难的代价预支为舆情导控平稳的成本,进而固化为宣传、网信部门的本能,不仅能减轻危机,还能给组织带来比危机发生之前更为正面的声誉。而低劣的危机处理则会损伤组织的可信度、公众的信心和组织多年来建立起来的信誉。孙政才书记在重庆市网络安全和信息化工作领导小组
In the era of globalization, universalization, mobilization, all-day and full-platform pan-media, we should improve the level of public opinion guidance and control in emergencies and adhere to the principle of “guiding and control, positive and negative” and establish Integration, nodeization and precision of the public opinion control mechanism, the price of public opinion disaster as a prelude to public opinion smooth control of the cost, and then solidified into advocacy, net letter department instinct, not only can reduce the crisis, but also to bring to the organization More positive than before the crisis. The poor crisis management will damage the credibility of the organization, the public’s confidence and the credibility of the organization established over the years. Sun Zhengcai secretary in charge of network security and information technology in Chongqing leading group