“差异化”一词,近年来在中国摩托车行业频繁出现。在企业战略规划的蓝图里,在企业诸如经销商年会之类的各种会议上,在专业媒体的文章里,在终端市场的广宣上,都可以经常接触到这个词。我们千万不能小看了“差异化”这个词。这个词的频繁出现和由此带来 The term “differentiated” has frequently appeared in China’s motorcycle industry in recent years. In the blueprint of corporate strategic planning, the term can be often touched on various conferences such as dealers’ annual conferences, articles in professional media, and public announcements on the end market. We must not underestimate the word “differentiated.” The frequent appearance of the word and the resulting