通过问卷的方式,对特许经营企业和特许经营管理本科毕业生从各自的角度开展关于特许经营能力素质的调查与分析,并对比企业与毕业生认知的异同。所获得的能力要素信息将为高校更好地培养符合社会需要的人才及在校企协同背景下设计和构建大学生加盟能力培养提升模型及实践教学改革奠定基础。 Through the questionnaire, the franchise business and franchise management undergraduates from their own point of view on the ability to carry out the investigation and analysis of franchise capabilities, and contrast the similarities and differences between enterprises and graduates. The obtained information on the elements of competence will lay the foundation for higher education institutions to better train qualified personnel in line with social needs and to design and build undergraduates’ ability to join colleges and universities to enhance their models and practice teaching reform in the context of school-enterprise cooperation.