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众包是利用群体智慧解决企业问题的有效模式,可以提供数量众多和多样化的解决方案,是开放创新思想的践行。如何驱动群体参与,是众包应用管理当中的难点,而众包策略研究针对的就是聚众问题。现有众包策略研究关注较多的是奖金,而忽略了时间的影响作用,缺乏策略的完整性。本研究以动机激励理论为基础,通过对16万多众包项目二手数据研究发现:奖金对获取方案数量呈正向影响,而时间与获取方案数量间呈现倒U形关系。进一步发现奖金和时间之间存在负向交互作用,即高奖金与短周期匹配,低奖金则与长周期匹配的影响效果最佳。本研究结论拓展了众包理论,对平台企业、发包方管理具有启示意义。
Crowdsourcing is an effective mode of using group wisdom to solve business problems, providing a large number and diverse solutions, which is the practice of opening up innovative ideas. How to drive group participation is the challenge of crowdsourcing application management, and crowdsourcing strategy research is aimed at gathering people issues. Existing crowdsourcing strategy research focuses more on bonuses, while ignoring the impact of time, the lack of completeness of the strategy. Based on the theory of motivation and motivation, the research on secondary data of over 160,000 crowdsourcing projects shows that bonuses have a positive impact on the number of acquisition programs, while the amount of time and access programs show an inverted U-shaped relationship. It is further found that there is a negative interaction between bonus and time, that is, high bonus matches short cycle and low bonus has the best effect on long cycle match. The conclusion of this study expands the crowdsourcing theory, which is of enlightenment to platform enterprises and contract management.