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随着互联网应用的日益普及,依托互联网发展起来的各类经济如火如荼。2016年,我国电子商务市场整体成交量高达18万亿元。“互联网+”浪潮发展日益壮大,作为一类全新的商业发展模式,农业领域的电子商务正逐渐成为改善农村农业发展结构,转变发展方式的重要手段。然而,当前在农业领域的电子商务发展也存在着务必攻克的发展瓶颈,很有必要通过研究分析,深入探讨“互联网+”环境下电子商务的发展现状,并有针对性地提出对策建议。
With the increasing popularity of Internet applications, all kinds of economy developed by the Internet are in full swing. In 2016, the overall volume of China’s e-commerce market reached as high as 18 trillion yuan. As a new type of business development mode, the e-commerce in the field of agriculture is gradually becoming an important means to improve the rural agricultural development structure and change the mode of development. However, there are also some bottlenecks in the development of e-commerce in the agricultural field at present. It is necessary to further study the current situation of e-commerce in the “Internet +” environment through research and analysis, and put forward some countermeasures and suggestions .