其实新媒体的到来并没有打破媒体既定的发展程序,只是提醒我们创新思维与新技术的力量。——熊帆近年来,广告的媒介环境发生了重大变革——以互联网、手机、户外视频等为代表的新媒体不断涌现,传统媒体的受众正不断向新媒体迁移。在这样的新趋势、新环境下,为了避免受众群体以及广 In fact, the advent of new media has not broken the established development process of the media, but reminds us of the power of innovative thinking and new technologies. - Xiong Fan In recent years, major changes have taken place in the advertising media environment. New media such as the Internet, mobile phones and outdoor videos are constantly emerging. The audiences of traditional media are constantly moving to new media. In this new trend, the new environment, in order to avoid the audience and wide