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本文主要以近年来国内兴起的几档夜间脱口秀节目为例,综合阐述在多媒体时代环境中,观众对于大众传播的信息化需求,并探讨此类电视栏目如何运用丰富的现代传播技术,紧扣社会热点话题,力求在激烈的市场竞争中脱颖而出。
In this paper, we mainly take the several popular night talk shows emerging in China as an example to comprehensively elaborate the information needs of the audience for the mass media in an era of multi-media era and to explore how such television programs utilize rich modern communication technologies closely linked Social hot topic, and strive to stand out in the fierce market competition.