论文部分内容阅读
企业生存与发展的关键,在于不断增强自己的实力。什么是企业的实力呢?表现在三个方面:一是声誉,二是资本,三是人才。所谓企业的声誉,就是企业的牌子,这是企业的一笔无形资产。牌子或声誉的建立不是一朝一夕或一劳永逸的,而是动态的,企业在经营中必须事事时时接受考验,所以靠卖牌子谋利益的做法是不可取的。必须在三个方面建立声誉: 1.产品质量及服务质量,对于外经公司来说就是承包工程的质量和按合同期完工。2.工作的覆盖面或产品的市场占有率,对外经公司来说就是每年的新签合同额。3.要有可靠的信用。所谓企业的资本,一是指企业的开办资本,二是指企业的积累。增加公司的资本当前有三种可能: 1.争取上级部门的支持,增加国拨资金。2.参加大企业集团,由企业集
The key to the survival and development of enterprises is to continuously strengthen their own strength. What is the strength of a company? Performance in three aspects: First, reputation, second, capital, and third, talent. The so-called corporate reputation is the brand of the company. This is an intangible asset of the company. The establishment of a brand or reputation is not done overnight or once and for all, but it is dynamic. Enterprises must be tested from time to time in business operations. Therefore, it is not advisable to rely on the practice of selling licenses to seek profits. Must establish reputation in three aspects: 1. Product quality and service quality, for foreign companies is the quality of contracted projects and completed by the contract period. 2. The coverage of the work or the market share of the product is the amount of new contracts signed each year for foreign companies. 3. Have reliable credit. The so-called corporate capital refers to the start-up capital of the enterprise, and the second refers to the accumulation of the enterprise. There are currently three possibilities for increasing the company’s capital: 1. Obtain support from the higher authorities and increase the national allocation of funds. 2. Participate in large enterprise groups, set by companies