管理。知道不难，想到不难，做到就难；而坚持天天做、十几年几十年如一日地做下去则难上加难。天下难事，必做于易；天下大事，必做于细。管理的本质不在于知而在于行。在一个管理忧秀的企业里是没有任何激动人心的故事发生的。搞管理不能一阵风搞运动。中国过去几十年的企业 management. It is not hard to know that it is not hard to think of it and that it is harder to do it. It is even harder to insist on doing it every day for more than a decade. Difficult things in the world, will be easy to do; world affairs, will be done in detail. The essence of management lies not in knowledge but in practice. There is no exciting story in a troubled business. Engage in management can not engage in a gust of wind exercise. China's past decades of business