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【项目背景】在2003年～2006年中,欧莱雅“真情互动”校园义卖助学活动走进了十八个大学校园,将欧莱雅旗下的优质产品带到校园里,以优惠的价格进行销售,并将义卖所得捐赠给来自西部、需要帮助的贫困大学生。在过去四年中,在清华大学、人民大学、复旦大学、上海师范大学、上海交大、浙江大学、中山大学等14所大学就读的656名来自西部的贫困大学生获得该项助学金资助,资助总额近200万元。2007,欧莱雅(中周)有限公司继续与青少年发展基金会合作,把“真情
【Background】 From 2003 to 2006, L’Oréal ”True Love Interactive “ campus bazaar went into 18 university campuses, bringing the quality products of L’Oreal into the campus for sale at favorable prices , And donate the proceeds of the charity sale to underprivileged college students in need of help from the west. In the past four years, 656 poor undergraduates from the western region attended by 14 universities including Tsinghua University, Renmin University, Fudan University, Shanghai Normal University, Shanghai Jiaotong University, Zhejiang University and Sun Yat-sen University received the grants totaling nearly 200 million. 2007, L’Oreal (Chow Chow) Limited and the Youth Development Foundation continue to cooperate, the ”truth