想着手进行一个广告活动,并不似想像中那么简单,如果欠缺一些基本动作,所做出来的广告,就很有可能尝到败绩。本篇所述的是常被一些广告主或广告从业人员忽略的最重要部分——广告前准备动作查核单,将依序介绍、提醒你八大动作,请逐一审视。动作1:搜集市场情报不论你的产品是否曾做过广告,都不能忽视市场情报的搜集。拥有详尽正确的市场资料以资印证,既可以了解敌情,更可以协助你下判断。凭直觉或经验 It is not as simple as imagined that you want to embark on an advertising campaign. If you do not have some basic actions, the advertisements that you make are likely to fail. This section describes the most important part that is often overlooked by some advertisers or advertising practitioners – the pre-ad preparation action checklist. It will introduce and remind you eight actions in sequence. Please review one by one. Action 1: Gather Market Intelligence Regardless of whether your product has ever advertised, you cannot ignore the collection of market intelligence. Having detailed and accurate market information to verify the evidence can not only help you understand the situation of the enemy, but also help you to judge. Intuition or experience