和谐北京——系统工程的艺术执行

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2007岁末,有线数字电视的日子似乎“一半是海水,一半是火焰”。一方面,已完成整体转换的用户数量超过2000万,启动整转、整合的地区越来越多,整个工程全面驶入快车道;另一方面,用户基数的增大,使运营商必须满足数量越来越多、层次越来越丰富的用户需求,由此引发的差距、矛盾和情感宣泄,经媒体报道和互联网的放大,很容易在某个时间点上演变为一场信任风暴——从这个角度看,数字电视对有线运营商的真正考验才刚刚开始。与全国其他地区相比,北京无疑是整体转换的敏感区,政治文化中心的地域特征、庞大的用户总量、丰富的市场层次和舆论关注的聚焦,都使身处京城的歌华有线如履薄冰。但是,就在一年多低调、务实的系统化实施中,北京有线数字电视用户已经突破120万,并且据第三方调查显示,北京用户对数字电视的满意度达到93.7%!当我们将视角锁定京城,“数字电视全国时间”的系列报道进入到一个全新的坐标系…… The end of 2007, the days of digital cable TV seems “half is the sea water, half is the flame ”. On the one hand, the number of users that have completed the overall conversion has exceeded 20 million and the whole turnaround has started. There are more and more areas for integration and the entire project is entering the fast lane. On the other hand, as the user base increases, the operators must satisfy the quantity More and more, more and more user-level requirements, resulting in the gap, contradictions and emotional catharsis, the media coverage and the Internet to enlarge, it is easy at some point into a storm of confidence - from From this perspective, the true test of digital cable for cable operators is just beginning. Compared with other parts of the country, Beijing is undoubtedly the sensitive area for the overall conversion. The geographical features of the political and cultural center, the large number of users, the rich market level and the focus of public opinion all make the Gehua Cable located in the capital on the trail. However, in more than one year’s low-key, pragmatic and systematic implementation, Beijing’s cable digital TV users have exceeded 1.2 million, and third-party surveys show that Beijing users are 93.7% satisfied with digital television! When we lock the perspective Beijing, “Digital TV National Time” series of reports into a new coordinate system ... ...
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