设计师在进行平面广告设计的过程中,通常会科学、合理地组织平面设计所需要的各种元素,致力于对广大受众的视觉取向进行积极引导,激发其产生观看的兴趣,与此同时,其更加注重加强受众对平面广告内容的记忆,最终实现平面广告宣传效果的提高。本篇论文中,笔者主要分析与探讨了视觉引导在平面广告设计教学中的应用。 Designers in the process of graphic design, usually scientific and reasonable organization of the various elements required by graphic design, is committed to the general audience’s visual orientation to actively guide and stimulate their interest in watching, at the same time, Its more emphasis on strengthening the audience’s memory of print ads, and ultimately increase the effectiveness of print ads. In this paper, the author mainly analyzes and discusses the application of visual guidance in the design of print ads.