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自从改革开放以来,我国经济迅速发展,品牌效应获得了广泛的认可,很多企业迅速占领了市场,打造了具有独特性的家喻户晓的知名品牌。品牌在企业发展中占据着重要的地位,是企业核心价值的体现。所以在激烈的市场竞争中,提高企业的竞争意识,让品牌深入人心,这是企业发展的宗旨,是现代化国有企业做大做强的必然要求。
Since the reform and opening up, China’s economy has developed rapidly, and its brand effect has been widely recognized. Many enterprises have quickly taken over the market and created well-known and well-known brands with unique characteristics. Brand in the business development occupies an important position, is the embodiment of the core values of enterprises. Therefore, in the fierce market competition, raising the competition awareness of enterprises so that the brand enjoys popular support is the tenet of enterprise development and the necessary requirement for the bigger and stronger modern state-owned enterprises.