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新闻竞争说到底是“独家新闻”的竞争。因此,各家传媒都把挖掘独家新闻摆在首要位置。当然,媒体竞争到了今天,独家新闻的概念已发生了深刻变化,它不仅仅意味着抢到了“第一落点”和“第一时间”,还包含着独家事实、独家观念和独家视角。据此,我把独家新闻分为发表时间最早、事实最深入、观点最新鲜、视角最独特四大类型。发表时间最早天底下有的是新闻,但不会自动找上门的,因此,跑线记者在各自领域内建立“铁杆报料队伍”显得尤为重要。这样的“铁杆”通讯员,可在新闻秘书或宣传干事中去物色。“铁杆”人选一旦确定,应经常保持密切联系,而后则视“报料”价值大小应给予相应的奖励。
In the final analysis, the news competition is the competition of “exclusive news.” As a result, various media outlets have placed top priority on mining exclusive news. Of course, the media competition today, the concept of exclusive news has undergone profound changes, it not only means grabbed the “first place” and “the first time”, but also contains the exclusive facts, exclusive ideas and exclusive perspective. Accordingly, I divide the exclusive news into the earliest published time, the deepest fact, the most fresh point of view, the most unique perspectives of the four major types. Some of the earliest published time is news, but it will not automatically come to the door. Therefore, it is particularly important for line reporters to set up “hardcore rebellion teams” in their respective fields. Such “hardcore” correspondents can be found in the press secretary or publicity officer. Once the “hardcore” candidate has been identified, it should always maintain close contact, and then depending on the size of the “referee” should be given the appropriate reward.