论文部分内容阅读
引入忠实用户和活跃用户差异化转换成本,拓展了非对称双寡头惠卖定价模型,分析了在位售电商区域融合过程中优惠转换用户策略.单期模型中,区域分割和惠卖定价导致电价区域差别对转换用户的优惠价格与对方区域忠实、活跃用户份额及转换成本分布相关.与统一定价竞争比较小公司活跃用户较少大公司活跃用户较多时,小公司惠卖定价利润上升,消费者剩余减少.多期模型中,活跃用户形成区域融合,总市场份额趋近相等,定价的长期趋势与活跃用户无关.忠实用户多的公司对老用户定价比竞争对手更高,对新用户优惠程度更大.
This paper introduces differentiated conversion cost between loyal users and active users, expands the pricing model of asymmetric duopoly services, and analyzes the strategies of users with preference conversion in the process of regional electricity supplier integration. In the single-phase model, Regional differences in electricity prices The preferential prices for switching users are related to the distribution of loyal, active users and conversion costs in the other region, and the competition with the uniform pricing is relatively small. The number of active users is smaller. The number of active users is large. In the multi-period model, the active users form a regional convergence and the total market share approaches the same, and the long-term trend of pricing has nothing to do with the active users.Large-to-many users price the old users more than the competitors and offer new users discounts To a greater extent.