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项目的背景分析:根据国家教育部门公布的数据,2008年我国在校小学生总数将达到1.632亿,在校中学生总数将达到1.12亿,在校大学生及各类教育机构学生人数将达到1.06亿。近4亿人的庞大消费群体,每年用于购买文具、学习用品的支出高达4500多亿元。学生用品超市的发展潜力也就可想而知了。
Background analysis of the project: According to the data released by the State Education Department, in 2008, the total number of primary school students in our country will reach 163.2 million. The total number of middle school students in the school will reach 112 million. The number of students in institutions and various kinds of educational institutions will reach 106 million. Nearly 400 million people consume huge amounts of money each year for spending on stationery and school supplies up to over 450 billion yuan. Student supplies supermarket development potential can imagine.