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虽然金地在华北地区稳打稳扎开发了多个中端、高端楼盘,但是所拿下的地块位置却有着先天的劣势。无论是在北京的东六环地区,还是天津的外环线附近,金地旗下的格林系列产品几乎有着惊人的相似之处:身处郊区、周边配套有待改善、交通不便等。作为金地集团旗下首个成熟产品线,格林系产品所具有的刚需特性,已然使其成为华北地区购房者热捧的楼盘品牌之一。渐成刚需集聚区不走低端线路的金地集团在其产品划分中,将格林系的目标客户精确地定位于“向往郊区生活的白领阶层等中产阶层”。无论是北京通州区的白领,还是
Although Golden Land developed steadily in North China to develop a number of mid-range and high-end real estate, the location of the land it acquired has inherent disadvantages. Both in the East six ring area in Beijing, Tianjin outer ring or near, Golden’s Green products under the banner of almost striking similarities: in the suburbs, the surrounding needs to be improved, the traffic inconvenience. As the first mature product line of Gemdale Corporation, the just-needed features of Green Line products have made it one of the real estate brands favored by home buyers in North China. In the course of its product division, Gemdale Group, aiming to focus its attention not on the low end of the agglomeration area, pinpoints the target customers of Green’s Department precisely on the “middle class, white-collar workers aspiring to the suburbs.” Whether it is white-collar workers in Beijing Tongzhou District, or