勤奋、想象和热情虽然是推销成功的要素,但一个人具备了这些条件,他仍然可能是个获益甚微者,而一个未被觉察到的错误可能就是导致他失败的原因所在。因此乔治·恩·坎用他40年的推销经验,写下《外销员失误实例》一书。读者也许能从书中罗列的错误实例里,对照认识自己,从而以行动避免和消除这些错误,积累经验并为取得更大业绩创造条件。 “推销员先生,错误不是从天而降,而出自你本身。” While diligence, imagination, and passion are all elements of sales success, a person possesses these conditions and may still be a marginal benefit, and an unnoticed mistake may be the reason for his failure. So George Enkan used his 40 years of marketing experience to write a book on “Examples of Faulty Exporters.” Readers may be able to identify themselves against the wrong examples listed in the book and thus act to avert and eliminate them, gaining experience and creating conditions for greater performance. “Salesman, the mistake is not from heaven, but from yours.”