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在现如今这个愈演愈烈的市场营销过程中,各个行业都竞相发挥出所有的力气争取夺得一个头彩。而在这之中文化对于市场营销的作用凸显的尤为厉害。因而对于一个企业而言通过什么渠道才能去加强企业建设过程中需要做到的文化建设以及加强加大企业文化的传播途径,从而使得企业能够充分有效的发挥企业本身的市场营销价值并且使它成为各个行业各个企业在对于市场经营管理过程中一个十分重要不可忽略的环节。本篇文章将从市场营销、企业文化的涵义出发,着重分析市场营销与企业文化的关系和企业文化对市场营销的作用这几个方面展开讨论分析。
In today’s increasingly competitive marketing process, all industries are competing to exert all efforts to win a first prize. In this process, the role of culture in marketing is particularly remarkable. So for a company through what channels in order to strengthen the construction of enterprises need to be done cultural construction and strengthen the corporate culture to increase the dissemination of ways to enable enterprises to fully and effectively play their own marketing value and make it All kinds of enterprises in various industries in the process of market management and management of a very important part can not be ignored. This article will start from the marketing, the meaning of corporate culture, focusing on the analysis of the relationship between marketing and corporate culture and corporate culture on the role of marketing these aspects to discuss and analyze.