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技术进步对影视生产起着重要作用。《纸牌屋》的成功引发了人们对大数据技术在影视生产中作用的热烈讨论。云存储与计算技术的不断完善使影视消费者留下的海量数据具有了独立存在的价值。在数据采集与获取、数据处理与分析方面,大数据技术具有绝对的优势。与传统影视生产不同,大数据技术在目标消费者聚焦与导演和演员的选择等影视生产的关键环节获得了前所未有的重视。不过,大数据技术并非无懈可击到可以直接决定一部影视作品的成败,“人”在影视生产中依然起着不可替代的决定性作用。
Technological progress plays an important role in video production. The success of “House of Cards” sparked heated discussions about the role of Big Data in film and television production. The constant improvement of cloud storage and computing technology has made the mass data left behind by movie and television consumers have independent value. Big data technology has the absolute advantage in data acquisition and acquisition, data processing and analysis. Different from traditional film and television production, big data technology has gained unprecedented attention in key aspects of film and television production, such as focusing on target consumers, choice of directors and actors, and the like. However, big data technology is not unassailable and can directly determine the success or failure of a film and television works, “people ” still plays an irreplaceable decisive role in film and television production.